SOCIAL TECHNIK

Social Media Marketing for Education brands

Education brands need to have niche social media marketing strategies that projects them as a provider of specialized knowledge and an accredited institution.A Facebook page community targeting their present and future students, parents, educators and tutors should be formed. The posts should be about the courses offered, best education practices, teaching methods, happenings in their institution and about their field of specialty. The objective of social media marketing campaign is to create positive perception and trust about the education brand, institution or college.

The Facebook campaign should reflect the spirit of sharing knowledge and various causes associated with the education brand shall be shared to create goodwill among the members who liked the page. Social Technik conducted a Facebook campaign for University of Leicester to promote their spot admission event in India. The campaign was holistic , promoting the event registration for the spot admission event as well as building a large community of Engineering students in their page. It was a huge success with a large number of enrolment for the campaign as well as increased number of new members and reach.

Author: Arun Prakash Maruthavanan - CEO , Social Technik

Social Media Marketing for Healthcare Brands

Healthcare Marketing, at its core; does not involve selling of any healthcare service or product. The actual product being sold is Trust and the marketing strategy revolves around Trust Building. People would consume the Healthcare offering only after being sold on Trust. Since majority of the consumers seek knowledge and get influenced by their peer networks in Facebook and Twitter, Social Media Marketing Strategies should be influenced by the above said unique concepts of Healthcare Marketing.

Social Media Marketing should be strategized to reach Patients, their influencers and Doctors. In Facebook, the Healthcare Brand should interact with people on matters related to the Health Condition they cure or in general about Wellness, Health Tips, Diet etc. If the Brand’s engagement benefits the Facebook Community members who “Liked” the Brand’s Facebook page, they would themselves turn into evangelizers promoting the Brand. Social Media Marketing would enable them to engage with their Customers and motivates the Customer to Create content supporting the Healthcare Brand that serves as the most valuable promotion for the organization.

Hospitals, Doctors and Pharmaceutical Companies have started to reap the benefits of Social Media Marketing, since it provides them to interact personally with millions of Consumers who get treatments for themselves or influence others. Twitter serves as a tool for spreading Health Awareness and to provide medical guidance for the individuals. Social Media Marketing not only paves the way for Promotion but also enables an awesome Customer Care Medium for Healthcare providers in Facebook and Twitter. The success however lies in identifying the Population segment that would be interested to hear about a particular health Condition and then engage with them accordingly. Everybody is interested in their health and is eager to engage with Brands that are providing trusted source of information expressing real care about the Community in their Social Media Spaces. 

Author: Arun Prakash Maruthavanan - CEO, Social Technik

Social Media Marketing for Travel Brands

Travel is one of the most intangible services that all of us consume. In the Subconscious minds of Consumers, Travel is perceived as an Experience, Emotion or a mood; rather than a Service. This forms the perfect reason for any Travel Brands to Connect with their Customers in Facebook and Social Media Marketing paves the way for it. Marketing of Travel Solutions requires the recreation of Travel oriented Experiences or moods like Fun, Adventure, Leisure, Partying, Romance etc., in the minds of Customers, that they would be overwhelmed to make the Purchase Decision. Facebook Page is the Best place to do that and it requires a well thought Social Media Marketing strategy.

Travel Industry experts also argue that Social Media Marketing is a boon for them. In the Facebook Page of a Travel Brand, every engagement should create a Travel experience for the Customers. The discussions, Photos, Videos, Contests, Content and Facebook Applications should recreate this experience for every Traveler that visits the Facebook Page. Creative Social Media Marketing Strategies should be used to achieve this. The Facebook and Twitter channels of any Travel Brand should create a pleasant mood in the minds of the Traveler about a Tourist Destination, Resort, Trip, Hotel etc.

These Experiences or Moods shall only be recreated in the minds of Travelling Customers using Brilliant Social Media Marketing Campaigns in Social Media spaces like Facebook, where real time interaction happens. Use Facebook to learn more about your Customer’s interests and give them a pleasant surprise. If your Customer discuss about his love for Candle light Dinner with Red Wine; just do that the next time he visits your Hotel.From that moment, he would evangelize your Hotel Brand! That’s the Magic of an well planned Social Media Marketing Campaign. I would be glad to Consult Travel Companies for getting New Customers through Social Media Marketing. 

By: Arun Prakash Maruthavanan - CEO, Social Technik

Social Media Marketing in India

India is emerging as one of the countries with largest number of Internet users. This has lead to a tremendous increase in the number of people who are accessing Social Networks like Facebook, Twitter etc. People socialize in Facebook with their Friends as in their real, day to day life; this has led to the phenomenal spike in traffic and users for Facebook in India. Every brand wants to target this Creamy layer of population that is connected in Social Media spaces like Facebook , Twitter and Social Media Marketing comes to their rescue. Social Media Marketing is emerging more successful in India than many other countries due to its vast population, Increasing Internet penetration, vast base of Mobile Subscribers and diversity of population.

The phenomenon of Social Media Marketing is reaping benefits for Indian Brands in both Branding and Customer Acquisition perspectives. The Marketing Chiefs are excited to include Social Media Marketing into their Mainstream marketing Campaigns. Majority of Indian Brands has a presence in Facebook and Twitter. But still, the true potential of Social Media Marketing is seldom utilized by brands. More and more Indians have started to live an active social life in Facebook than in their real world. This means that they are spending most of their online time in Facebook. Brands and businesses shall utilize this unique opportunity to reach them more personally using Social Media Marketing.

Social Media Marketing in India should blend Indian Culture in their creative mix, while engaging with their customers in Facebook or Twitter. This would enable the brand to cater to the localized preferences and tastes of their customers with whom they are engaging. The Facebook Page of any business should rather serve as a Community for a experience or genre, the brand is associated with; rather than discussing all about the brand itself. People in India trust references from their contacts when making a purchasing decision; hence most of them are relying on discussions in Facebook to know more about the product that they are going to purchase. We, at Social Technik understand Consumer Behavior in Social Media spaces like Facebook and enable our Client brands to influence people according to their Behavioral Traits. Increasingly, people in India have started to access internet using their mobile phones and this would lead to an increased adoption of Social Media Marketing among a variety of Businesses.

By: Arun Prakash Maruthavanan - CEO, Social Technik

The Social Media Marketing Mantra

Social Media Marketing helps a brand to Communicate with their Customers like never before. But what’s the Catch? Most of the brands fail to realize the real potential due to the fact that Social Networks are entirely different from other Digital Media assets. Social Media Marketing requires a lot of Collaboration with the Customers and the Brand’s message would fail to impress them if it is broadcast in a one way manner.

Social Media Marketing should include important factors like understanding the Customer groups, their interests, their online behavior and the ways to recreate their interest in spaces like your brand’s Facebook page. Creativeness is the Backbone of any Social Media Marketing Campaign.

The important Mantra is; “Create content or Engage with your customers in Facebook based on Experiences associated with your brand and then connect your customer’s Feel-Good emotional experience with your Brand. This Social Media Marketing strategy would work like a magic and the Customer would start to perceive your Brand and products with these experiences. If you are a Travel brand, Create an emotional appeal in Facebook by engaging your customers about the positive experiences associated with travel like Adventures, Happiness, Feel-good, Romance, Party, Leisure, New Places, Exotic Locations, Unwinding, Refreshing thoughts etc. This would phenomenally increase participation in your Facebook Page by exciting your Customers with emotions that they would cherish.” This strategy would make your Social Media Marketing campaigns the most successful. We at Social Technik, have successful at implementing this strategy helping our Client Brands to excite their Customers and build a ever-growing vibrant community of potential Customers in their brand’s Facebook Page.

By: Arun Prakash Maruthavanan - CEO, Social Technik

Social Media for Brands : Why Facebook Page is Crucial for Brands ?

Branding is people business. You need to create positive perception in the minds of people about your brand. And for that, You need to understand them first. And for that, You should be able to assemble these people in some platform as a community, where they would be free to discuss and share their opinions, ideas not just about the brand but about the entire experience it is associated with. Then they should be slowly influenced by supplying the Community with engaging content that supports positive perception about the brand.Facebook Brand Pages are the ideal (most probably the only) platform for brands to do this.

At Social Technik , our idea is to create an desired positive experience for the Community members in our client’s Facebook Page and then associate their brand with the experience. This would create powerful brand perception in the minds of people. We at Social Technik, believe that Social Media is not a separate entity but a critical part of a brand’s footprint. Mobile is emerging as a prime enabler for Social Media and any other Digital initiatives as majority of the people have started to access internet in their mobile and use a lots of Social Applications in their mobile phones. Social and Mobile should be the mantra for branding. 

Written By: Arun Prakash Maruthavanan - CEO , Social Technik

Social, Mobile and Local - Next Gen digital

The next generation of Digital Marketing is all about Social, Mobile and Local Campaigns. Recently we had the opportunity to prepare a proposal involving all these three campaigns for a Large Mall here in Chennai. Though we have done a lot of Social Media Campaigns, we were thrilled to analyse the potential of combining all the three types of campaigns together - that too for a retail client. This is definitely the Hybrid of all Marketing Campaigns

Our Facebook Campaign for a TV Series

Social Technik ‘s  Campaign for Star Vijay Television (A News Corp TV Channel) is rocking! We created and manage an online community for their College Series “The K5 Show” in Facebook. Our Campaign in Facebook and YouTube for their College Series ” The K5 Show” successfully reached youngsters in the age group of 13-25 in Facebook. Audience are motivated to engage in the Campaign and the results are simply awesome. 

The Results:

• All of their Audience are engaged in Real Time
• Our Campaign reached 1.2 million targeted audience in and they are engaged real time with a lot of activities like Contests, polls etc.
• Users are enabled to create contents themselves for the campaign
• A huge buzz is created about the show
• Our Ads targeted exactly our Target audience in Geography, Demography etc.
• A Trusted Community of Audience is created in Facebook and the reach is phenominal